Design

DESIGN - ABOUT US

From conception to production we create outstanding communication solutions that engage and resonate with clarity and character.

Our passionate creative team works directly with our clients to create unique and concise messages on every project undertaken.

Our team includes graphic designers, illustrators, photo production and photo correction specialists.

OUR DESIGN SERVICES

The design department provides graphic design for magazines, books, custom published pieces, advertising and marketing collateral and brand development and management.

NEW & NOTEWORTHY

Introducing PupMates

pupmates.jpg Introducing PupMates, the Slattery Media Group’s first venture into the intriguing world of pure-bred dogs.

PupMates is a website designed specifically for dog breeders and is available to the wider canine community.

Apart from offering breeders a free listing to present their puppies to prospective new buyers, PupMates also gives dog lovers the opportunity to develop their own website, showcasing their kennels, dogs and puppies on an easy-to-use and visually exciting template for a minimal annual fee.

This is a modern, flexible website that will change and grow with the breeding community. We are constantly updating the site with new content and, importantly, we are happy to accept feedback and submissions from breeders, and buyers, to keep PupMates vibrant and relevant.

The iPhone version of PupMates is coming soon.

Visit PupMates and find your new best friend.

Highlights of a Season

AR2010_01_Cover.jpg

The 2010 AFL Annual Report arrived back from the printer late last week and has been distributed to AFL clubs and stake-holders.

The AFL Annual Report is a key publication produced by the Slattery Media Group on behalf of the Australian Football League each year.

Writing in the AFL's Annual Report, Mike Fitzpatrick, Chairman of the AFL said "attendances, club membership, television and radio audiences, and digital media traffic maintained the AFL’s standing as the most popular sports competition in Australia and, in terms of average crowds per game, the third most-attended domestic league in the world,"

The annual report also showed the game was in exceedingly good health in 2010, with:

  • a record number of people attending games from the pre-season through to the finals – 7,470,606.
  • an average crowd per game of 36,908 making the AFL the third most-attended professional sports competition in the world, behind America's National Football League and Germany's Bundesliga.
  • the audience numbers for the Toyota AFL Grand Final and Grand Final Replay, 3,639,971 and 3,522,652 respectively, which made them the year's most-watched and second most-watched sporting events in Australia.

Looking ahead, Fitzpatrick said the AFL's 2011 agenda included finalising the new broadcast rights and collective bargaining agreements, and developing a new financial strategy for 2012 and beyond, in which changes to the AFL's current equalisation and revenue-sharing policies may be introduced.

The AFL Annual Report can be viewed online at afl.com.au

Geelong Cats, True Champions

GeelongCover_LR_small.jpgToday The Slattery Media Group published Geelong Cats, True Champions, a 100-page souvenir publication celebrating Geelong’s 2009 premiership win. The book captures all the moments from an epic Grand Final that was as hard fought as any in recent memory.

Geelong Cats, True Champions features action and celebration photos of every Geelong player on Grand Final Day, a quarter-by-quarter analysis of the big game, a detailed match review and report; match day statistics, and all the greatest moments from the 2009 season. Plus, a round-by-round season review, and revealing essays, including:

  • Winning two premierships in three years: what it took for the Geelong Cats to rebuild from last year’s loss to claim its eighth Premiership.
  • Norm Smith medallist Paul Chapman and his influence on the 2009 Grand Final.
  • How coach Mark Thompson has crafted two premiership wins from what history will remember as one of the greatest teams of all.

This tribute publication will provide a lasting memory of the Geelong Cats’ victorious win – it is a must-have souvenir for all Geelong fans.

It is also a remarkable publishing feat – to produce a 100-page book, featuring 80 pages of stories and photos from the big game and have it on sale in Geelong by midday the day after the Grand Final. The Slattery Media Group CEO Geoff Slattery said: “I remember producing a similar publication when Collingwood won the 1990 premiership. We had that on sale by the following Sunday – eight days after the Grand Final – and we thought that was a remarkable achievement. There are few publishing companies in the country who would not only attempt such a project, but do it with such detail and excellence. More than 30 people worked on the book. It is a credit to their work ethic and commitment.”

Geelong Cats, True Champions will be available at the Supporters’ Day at Kardinia Park, the Herald Sun Shop and online at slatterymedia.com/books from 12pm on Sunday 27th September. It will be on sale in newsagents, bookstores, The Cats Shop and AFL Stores from Monday September 28th. RRP $15

DESIGN CASE STUDIES

Patinack Farm Stallion Brochure
Patinack Farm Stallion Brochure

CLIENT: PATINACK FARM STALLION

Develop a communication set piece, which stood alone from those of prominent Stud Farms while announcing a strong, credible entry into a tough marketplace.


Evans & Partners Brand Development
Evans & Partners Brand Development

CLIENT: EVANS & PARTNERS

The Slattery Media Group was commissioned to create the Evans and Partners’ corporate identity and to capture the company’s ambitions of providing a person-to-person, highly-attentive stock-broking service for all Australians.


2008 AFL Auskick Campaign
2008 AFL Auskick Campaign

CLIENT: THE AUSTRALIAN FOOTBALL LEAGUE (AFL)

To communicate two different messages about activities and opportunities within the NAB AFL Auskick program – through the same collateral.


As head of the Slattery Media Group design team, Andrew Hutchison provides effective conceptual design direction and communication solutions across a variety of media.

A graduate of Monash University, Andrew has more than 10 years experience in the design industry. He has a solid background in the travel industry, having worked in London as senior designer on The Sunday Times Travel Magazine for leading consumer magazine publisher River Publishing and NEWS International. Responsible for the design of The Sunday Times Travel Magazine from its launch issue, he had an integral role in making it the best-selling travel magazine in the UK. Previously, he was a key member of News Limited’s custom publishing department, NEWS Custom Publishing. He was art director of The Official 2000 Olympic Games Book, Official Torch Relay Book and Program and other titles including The Official Australian Grand Prix Program. Andrew was also art director at Inside Football. Since joining The Slattery Media Group in 2003, he has been responsible for the design direction of all our publications, including the redesign of both the AFL Record and MAG and art direction for the AFL’s 150th year publication — The Australian Game of Football.

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