Client

Evans & Partners

Design requirement

Brand development

The audience

Prospective clients requiring financial services

The challenge

The Slattery Media Group was commissioned to create the Evans and Partners’ corporate identity and to capture the company’s ambitions of providing a person-to-person, highly-attentive stock-broking service for all Australians.

Background

Evans and Partners entered the cluttered financial services industry in 2007. In such a competitive market, it was imperative that Evans and Partners have a strong corporate identity with a point of difference that made it a stand out from its competitors.

Our approach

Evans and Partners’ head office is situated in the Victorian-era suburb of East Melbourne, and the inspiration for the Evans and Partners’ logo came from the architecture of East Melbourne, most notably the highly decorative wrought iron gate of the era. Evans and Partners’ brand not only reflects the tradition and character of East Melbourne, but also the expressed values of the company: Modern Ideas. Traditional Values. The gate acts as a symbol of security, and an opening for clients. It is far removed from the impersonal surrounds of the CBD – the primary location for Evans and Partners larger competitors. The secondary device of bluestone bricks (applied across branded stationary and also drawn from the architecture of the area) acts to reinforce the strength, stability and tradition of the brand.

A colour palette of maroon and white has been employed to project heritage and professionalism. The application of a traditional sans serif font reinforces the company’s brand values, while a rounded edge on the ampersand provides a contemporary feel.

The company’s mission

‘Modern Ideas. Traditional Services,’ is used throughout their branded collateral.

The result

A defined corporate identity, working in tandem with an established set of principals. The brand has been successfully applied to all collateral and is suitable for multiple executions including website, presentations, marketing collateral, and multi-media.

Services Provided

• Project management
• Brand development
• Creation of style guide
• Editorial
• Photography
• Print management
• Distribution
• Web development
• Online marketing